diff --git a/.github/workflows/github-pages-www.yml b/.github/workflows/github-pages-www.yml
new file mode 100644
index 000000000..e280f8968
--- /dev/null
+++ b/.github/workflows/github-pages-www.yml
@@ -0,0 +1,47 @@
+name: Build and deploy htmx.org to GitHub Pages
+
+on:
+  push:
+    branches:
+      - master
+  workflow_dispatch:
+
+concurrency:
+  cancel-in-progress: true
+  group: github-pages
+
+jobs:
+  deploy:
+    name: Build and deploy to GitHub Pages
+    runs-on: ubuntu-latest
+    environment:
+      name: github-pages
+      url: '${{ steps.deployment.outputs.page_url }}'
+    permissions:
+      contents: read
+      id-token: write
+      pages: write
+    steps:
+      - name: Check out repository
+        uses: actions/checkout@v5
+
+      - name: Configure GitHub Pages
+        uses: actions/configure-pages@v5
+
+      - name: Install Zola
+        uses: taiki-e/install-action@v2
+        with:
+          tool: zola@0.19.1
+
+      - name: Build content
+        working-directory: ./www
+        run: zola build
+
+      - name: Upload artifact
+        uses: actions/upload-pages-artifact@v4
+        with:
+          path: www/public
+
+      - name: Deploy to GitHub Pages
+        id: deployment
+        uses: actions/deploy-pages@v4