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Business insights to derive pricing and market strategy for new apps to the Android app store.

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jmgogo/The-Android-App-Market-on-Google-Play

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The Android App Market on Google Play


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A project demonstrating data exploration and visualization techniques to draw Business insights. This project leverages app and user review datasets to derive a pricing and market strategy for new apps to the Android app store.
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About The Project

The Android App Market on Google Play

More and more mobile apps are being developed. In this notebook, a comprehensive analysis of the Android app market is run by comparing over ten thousand apps in Google Play across different categories to derive a pricing and market strategy.

Getting Started

To recreate this project locally, you can clone this repository via HTTPS as follows.

git clone https://github.com/jgome284/The-Android-App-Market-on-Google-Play.git 

Environment

Virtual environments are a great way to keep your system-wide Python installation clean and organized. Each virtual environment is isolated from the others, so changes you make to the packages in one virtual environment will not affect the packages in another virtual environment. This can help to prevent conflicts between packages that are used by different projects.

Create

You can create a virtual environment named my_env to manage this projects dependencies, for example. To do so, run the following command:

python3 -m venv my_env

Activate

To activate the virtual environment, run the following command:

source my_env/bin/activate

Deactivate

To deactivate the virtual environment, run the following command:

deactivate

Dependencies

Python version 3.9.6 was used to run this analysis. To install additional dependencies, run the following command:

pip install -r requirements.txt

Best practice is to install these dependencies into an activated virtual environment. pip should be smart enough to handle dependencies between all packages required during installation.

License

Distributed under the MIT License. See LICENSE for more information.

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Business insights to derive pricing and market strategy for new apps to the Android app store.

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